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Using Psychology to Sell Your Home in Roanoke VA

Using Psychology to Sell Your Home in Roanoke, VA
Using Psychology to Sell Your Home in Roanoke, VA

When you’re getting ready to sell your Roanoke VA home, you’ll want to make sure you have everything working in your favor. Depending on your neighborhood, there might be several similar homes on the market, all with similar amenities. If you want to sell your Roanoke VA house quickly, it has to stand out and feel special.

In this blog, we will give you…

5 Clever Tips That Use Psychology to Sell Your Roanoke Area Home Fast!

1. Price it right

Do your homework, and know exactly what your home is worth. Setting a specific price will show prospective buyers that you know what you are talking about, and have invested in maintaining the quality of the home. Round numbers can make it seem like you have no idea what you’re doing. “$150k? That sounds about right!”  If you and your agent conclude that your home is worth $196k, you might want to ask $206k.

Pricing your home correctly is crucial to selling it quickly. Many buyers will avoid homes that are priced too high, assuming that the seller is unwilling to negotiate. On the other hand, pricing your home too low can create the perception that there is something wrong with the property. A professional real estate agent can help you determine the right price for your home based on its location, condition, and other factors.

2. Engage the Senses

But not TOO much. Make people have that “WOW” feeling the minute they walk in the door.

You don’t need to burn your basil, rain, lavender blend incense. But you do want to make sure there is a light and pleasant smell throughout. People love the smell of a freshly cleaned home. Don’t go crazy with the bleach, but rather use something citrus or pine scented. These aromas are universally appealing, just don’t let them become overpowering.

And always…. always, let the light in. Open the curtains, the blinds and turn on a light if you have to. Dark and shadowy places are often ignored.

If your home has unique features, such as a swimming pool or a spacious backyard, make sure to highlight them in your marketing materials. By showcasing what makes your home unique, you can create a sense of excitement among prospective buyers.

3. Don’t Get Too Personal

Put away your vacation pictures and clean the paperwork off your desk. People don’t want to feel as if they are “intruding” on your space. Making them feel uncomfortable right from the get go, isn’t the best way to sell. You want to find the balance of making the house feel “homey” without feeling too specific. Think about a catalog shoot when you are staging. You don’t have to go overboard, but include some pieces of interest that aren’t excessively powerful. This will allow people to imagine themselves in the space, so make it warm and inviting.

This will also make the selling process easier for you. Putting your personal effects away will give you a head start in leaving the place you’ve called home. Being emotionally ready to sell will make the whole process less stressful.

4. Throw a Party

It’s likely that the people coming to your open house have been to a few others just like it. Do something different, and have your open house in the evening or on a Sunday for a BBQ and a football game. This will bring in a whole new crowd and will definitely make your house stand out above the rest. If you show people a good time, they will be able to envision themselves living in the home, and enjoying it just as much as you do.

5. Love at First Sight

People decide if they are going to buy within the first few seconds of seeing your home. It is up to you to make those first few seconds count. Of course, there are always exceptions to this rule, but first impressions go a long way. If your yard is overgrown or messy, people aren’t going to feel a welcoming vibe. Make sure your yard is well groomed and take care of some easy cosmetic fixes. (New house numbers, a mailbox refresh or some paint touch-ups.)

You will also want to give some attention to your entry area and the places people see upon walking in. Add some flowers and make sure the lighting is on point. Don’t leave clutter around as this is often the place where shoes, backpacks and other miscellaneous items pile up.

By using these psychological tips, you can increase your chances of selling your Roanoke VA home fast. Remember, selling a home is not just about the property itself, but also about creating a positive emotional connection with prospective buyers. By using these tips, you can create an emotional connection that will help your home stand out in the crowded Roanoke real estate market.

If you are ready to sell your Roanoke VA home, we can help you with our innovative approaches! Fill out this quick form and we will be in touch right away!

Or give our office a call now! 540-596-5030

Linken Investments, Roanoke’s Trusted Home Buyer and Seller

Linken Investments LLC. is a local real estate solutions company based out of Lynchburg, VA. We are Roanoke’s Trusted Cash Home Buyers. We have been buying houses for cash in the Roanoke area since 2005. We are also Licensed Realtors in the state of Virginia. Since we are a real estate investment company as well as a licensed and reputable real estate agent, we have multiple ways we can work with you to sell your home on your schedule and for the highest price. We provide you a way to see all of your options in one spot, letting you choose whether you want to maximize the price of your sale by listing on the Roanoke area MLS or whether selling fast and simply is more important to you.

Our years of experience are one reason clients trust Linken Investments to complete the sale of their Roanoke area property quickly with honesty and integrity. We’re a family-owned business and focus on helping homeowners like you find solutions to your problem whether you’re going through a foreclosureselling an inherited property, or just need to sell your house fast for any reason. Linken Investments offers you the chance to sell your Roanoke home in a simple, stress-free, cash transaction, or you can list the house with us. We’ll sell your Roanoke area house at the highest possible price with our wide buyer network and the best marketing in Virginia.

Linken Investments can buy your home exactly as it is, no repairs or cleaning needed, and we pay all cash and close fast, in as little as 7 days or when it works best for you. Think of all the time and money that can save you. There’s no easier or quicker way to sell your Roanoke house fast and get on with the next chapter in your life. We Buy Houses Roanoke VA.

It won’t cost you any money and only about an hour of your time to find out how much cash we’ll pay you for your house. And you’ll be under no obligation to accept our offer, so you have nothing to lose but a house that’s standing between you and the life you want to enjoy.

Give us a call or text anytime 540-596-5030 or fill out the short form here today!

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